The development of the Children of ABBA logo was guided by a desire to balance spiritual depth with modern clarity. From the outset, the goal was to create a visual identity that felt both sacred and approachable — something that could resonate with all ages while remaining deeply rooted in Biblical truth.

Typography

• The use of lowercase for “children” suggests humility, community, and approachability — a nod to the idea that we are all sons and daughters of God.

• The script “of” introduces a graceful, flowing element — representing a divine connection.

• “ABBA” in all caps anchors the logo with strength, authority, and reverence — ABBA, the Father, as the foundation.

Symbolism

• The curved lines beneath ABBA reflect movement and growth — symbolic of a life walking in God’s Word.

• The wave effect can also be interpreted as a path, journey, or even a river — all powerful Biblical metaphors for transformation and spiritual flow.

Color Palette

• Teal and dark slate were chosen for their calming yet confident nature — representing trust, depth, and spiritual balance.

• The contrast between soft and bold hues allows the design to stand out in both digital and physical environments, while still feeling reverent.

Versatility

The final design was crafted to be highly adaptable — suitable for signage, print, social media, and merchandise — with a timeless, scalable structure that keeps the message clear in all formats.